Filmination, Japanese specialized trading company launched distribution of Japanese movies with MUBI, a curated streaming service, with more than 9M members around the globe

19.08.22

Filmination (https://filmination.jp/) is a Japanese trading company specialized in selling Japanese movies to global SVODs (Subscription Video on Demand). At present, the share of Japanese films is extremely low globally, with approx.0.9% against total distribution in the EU and approx.1.7% (*1) in Asia. This is the simple background of why Hiroaki Kanamaru, CEO and the board members of Filmination started the company. The company’s mission is to discover and sell high-quality Japanese movies which have never been distributed globally (=New to SVODs globally) to global SVODs to increase the share of Japanese movies in the global movie market.

In August 2019, Filmination launched the distribution of Japanese movies with MUBI (https://www.mubi.com), a well-known global streaming service among movie fans, which offers a never-ending collection of hand-picked films.

This means the list offered by Filmination meets the quality bar of MUBI and new opportunity was opened for both Japanese movie makers such as producers, directors as well as global SVODs to deliver Japanese movies which have never been distributed to global movie fans before.

Following the launch of distribution with MUBI, Filmination has renewed the list, released the brochure of Japanese movies and rolled out sales & marketing at full scale in August 2019.

If you’d like to get a brochure of “New to SVODs” Japanese high-quality movie list carefully selected by Filmination, please download here (https://filmination.jp/downloads/brochure/FI_Brochure.pdf)

If you have any inquiries, please contact sales@filmination.jp.

Filmination is also considering financial support for Japanese independent movie makers. Through the investment for new movie production and sponsorship for global movie festivals, Filmination hopes to reach more Japanese movie fans globally.

About Filmnation

Filmination Co.,Ltd.: (Location: Yokohama city, Kanagawa prefecture, CEO: Hiroaki Kanamaru, hereinafter referred as “Filmination”) is the company specialized in selling Japanese movies to global SVODs with the commitment for bridging Japanese movie makers to global movie fans through the distribution of Japanese movie at global SVODs, sponsorship for global movie festivals and the investment in movie production. Filmination is official supporting member of Pia Film Festival (PFF) which is one of the most influential Japan’s film festival founded in 1977.

About MUBI

MUBI is a curated streaming service. A never-ending collection of hand-picked films. From new directors to award-winners. From everywhere on earth. Beautiful, interesting, incredible movies — a new one, every single day. Always chosen by us. MUBI is available to watch in 195 countries, and the films we pick are guided by local cultures and cinema. We are the world’s biggest community of film-lovers, with over 9 million members around the globe. You can stream or download all our movies, anytime. On any screen or device, anywhere. And you’ll never see a single ad on MUBI. Ever.

(*1) Reference: Conference on Global Development of Japanese Film Industry: Ministry of Foreign Affairs of Japan https://www.kantei.go.jp/jp/singi/eiga_kaigaitenkai/dai4/siryou4.pdf