FILMINATION

FILMINATION Co., Ltd. (Location: Yokohama City, Kanagawa Prefecture; President: Hiroaki Kanamaru; hereinafter “FILMINATION”), a company that provides a platform for Japanese films to be sold to overseas VOD companies, has started to distribute Chihiro Amano’s “Mrs. Noisy” to Emirates, a Dubai-based airline.

©“Mrs. Noisy” Film Partners

Emirates serves the world from its global hub in Dubai and is an award-winning airline on all six continents. Its unique inflight entertainment system, “ice”, offers more than 4,500 channels of movies, TV shows, music, and games.

“Mrs. Noisy”, currently available on “ice,” is an absurd battle drama about a novelist in a slump who uses the noise and harassment by her neighbor as fodder for her novel, which develops into a major incident that causes a stir in the mass media and the Internet. The screenplay by director Chihiro Amano won the Best Screenplay Award at the 30th Japan Film Critics’ Awards, and the lead actress Yukiko Shinohara won the Best Actress Award at the 59th Asia Pacific Film Festival. The film was officially selected for the Japanese Film Splash section of the 32nd Tokyo International Film Festival and won the Audience Award at the 2020 Japan Cuts.

According to research firm FORTUNE BUSINESS INSIGHTS, the inflight entertainment and connectivity (IFEC) market is expected to reach approximately USD 7.68 billion by 2027, making it a promising destination for Japanese film companies and producers with rich movie content.

FILMINATION is working with Skyline-IFE Ltd to contribute to the development of the Japanese film industry by discovering and launching attractive Japanese films as well as supporting their overseas development.

About a Film to be distributed on Emirates

“Mrs. Noisy” directed by Chihiro Amano （Onboard from October 1）

An absurd battle drama about a novelist in a slump who uses the noise and harassment by her neighbor as fodder for her novel, which develops into a major incident that causes a stir in the mass media and the Internet. The screenplay by director Chihiro Amano won the Best Screenplay Award at the 30th Japan Film Critics’ Awards, and the lead actress Yukiko Shinohara won the Best Actress Award at the 59th Asia Pacific Film Festival. The film was officially selected for the Japanese Film Splash section of the 32nd Tokyo International Film Festival and won the Audience Award at the 2020 Japan Cuts.